
It is used by software developers and testers to test the functionality of a website across multiple browsers. Selenium is the most popular web browser automation framework.


However, customer experience has fast become a top priority for businesses, and 2022 will be no different.Ĭross browser testing plays a pivotal role in providing a seamless user experience across different browsers, platforms, and devices. However, keeping in mind the importance of the customer experience, companies have started to measure the vital metrics of user experience like click-throughs, conversion rates, time spent on site, DAU (Daily Active Users), MAU (Monthly Active Users), etc.Īs per a Walker report, customer experience will have more weightage in 2020 than both price & product, as 86% of consumers will pay more for a better user experience.

Most companies measure the success of their digital marketing efforts using traditional approaches such as increased sales, ROI, and leads.
